Related: Small Businesses Can Have Loyalty Programs Too
Let’s say the primary goal of your program is to increase spend per customer by 30%. One of the first things to consider is that we need 3% to get the customer to make a purchase. Setting a standard of 3% for anyone who hits their 30% increase from last month should easily pay for itself.
Your new-found information doesn’t necessarily have to be an expensive proposition. If you establish a budget and goals for your program, analyze the financials and select a good software solution which will be flexible enough to accommodate your goals, you can create a program which drives behavior in an efficient manner.
Reward levels allow you to reward the behavior you want to influence the most. If increasing spend by 30% is your primary goal, then customers who hit that goal should be rewarded with more. You’ll have to do the math within your own situation to determine what is the most profitable. You can easily give the customer 3%-15% cash back by combining credit card spend, online spend, in-store deals, and gift cards.
Contact DBG Loyalty for a consultation and review of your current program.
We would love to hear your thoughts in the comments section below.
DBG Loyalty is a leading innovator in loyalty and rewards marketing. DBG was founded in 2002 because the industry was looking for a trusted technology leader who could develop and establish consumer loyalty programs. DBG has customer relationships which span from the time of inception.
Barclaycard CashForward World MasterCard Review: 1.5% Cash Back + $200 Bonus
Updated with improved offer. Barclaycard has improved this offer by increasing the sign-up bonus to $200 after you spend $1,000 in purchases in the first 90 days. The $200 flat bonus makes this card work out better for those folks that don’t put a lot of purchases on their cards. For example, if you were to compare this card’s 1.5% cash back with a 2% cashback card with no sign-up bonus, you would have to spend $40,000 for the 2% card to catch up and break even. That could take years for some users. This offer now also has a 0% intro APR interest on purchases for the first 15 months.
Barclaycard has introduced a new cash back rewards card called the Barclaycard CashForward™ World MasterCard® which earns a flat 1.5% cash back on all purchases with no earnings cap. There is also no annual fee and an upfront sign-up bonus. Here are the highlights:
- Get a $200 cash rewards bonus after you spend $1,000 in purchases in the first 90 days after account opening
- Earn unlimited 1.5% cash rewards on every purchase
- Every time you redeem, get a 5% cash rewards redemption bonus to use toward your next redemption
- Redeem your cash rewards for a deposit into a U.S. checking or savings account, a statement credit or gift cards. Redemptions start at $50
- Cash rewards do not expire as long as your account is open, active and in good standing
- Enjoy a 0% introductory APR for the first 15 months on purchases. Plus, you’ll get a 0% introductory APR for 15 months on balance transfers for each balance transfer made within 45 days of account opening. After that a variable APR will apply, 15.99%, 20.99% or 25.99%, based on your creditworthiness. Please note, there is a fee for balance transfers
- No annual fee
I suppose the 5% cash rewards redemption bonus could be used to think of this card as a 1.575% cash back card (1.5% times 105%), but keep in mind that it is structured as an incentive to keep you using the card. For example, if you redeem $100 in cash rewards, you will get $5 added to your rewards balance good towards your next redemption. You have to reach $50 to cash out again. As noted in the comments, you could maximize your redemptions by leaving $50 in rewards so that you can cash everything out next time easily. Keep that in mind as your $200 bonus will also get that 5% bonus to become $210.
The competition. Chase and Capital One also have their own versions of 1.5% flat cash back:
These competitors have higher effective cash back rates. Some have a few additional requirements which you may or may not find too much trouble.
If you put a lot of purchases on your credit cards, the gap between a 1.5% and 2% card widens. However, if you are a relatively light spender, it can pay to focus more on the upfront bonus than the cash back rate. For example, if you were to compare a card with 1.5% cashback + $200 upfront bonus with a 2% cashback card + no sign-up bonus, you would have to spend $40,000 to earn an additional $200 in cashback (and thus breakeven with the bonus). If you only charge $500 a month, that would take nearly 7 years. If you charge $1,000 a month, that would take over 3 years.
Bottom line. The CashForward World MasterCard is Barclaycard’s entry into the “simple, no hassle cash back rewards” category. The 1.5% cash back is competitive with similar no-annual-fee offerings from Capital One and Chase (with this card offering an additional small redemption bonus on top), but I would also compare it with the offerings from Citibank and other issuers listed above (especially if you are a big spender). Keep in mind that Barclaycard is currently offering the largest sign-up bonus in this category. You also receive a free FICO score updates from Barclaycard.
1.5 cash back
UPDATE 2/2/2016: The Simply Best Coupons rate has dropped back to 1%, but iConsumer is still at 1.6%.
The Simply Best Coupons shopping portal is offering 1.5% cashback on Visa gift cards from Giftcards.com. No expiration date is given, so there is no way to know if this is a one day special or will last longer.
- 1.5% cash back on all Visa Gift Cards sold by GiftCards.com
- Not eligible for cashback when any promo code used
- Not eligible for cashback with reward points redemption
- Not eligible for sign up bonus payout
$500 Visa gift cards cost $6.95 in fees and shipping starts at $1.99 for one card with cheaper options as you purchase more. There is a limit of $2,500 total per transaction including fees.
Quick Deal posts are intended to alert readers to deals big and small, with little or no analysis. Quick Deals are NOT recommendations. Readers should always use their own judgment as to whether or not a deal works for them.
Shawn Coomer has spent nearly a decade circling the globe for pennies on the dollar. He uses that first-hand knowledge and experience to teach others how to achieve their travel dreams for the least amount of money possible.
They sent an email out today that sounded like this was a one day Friday special. On the other hand, I purchased some yesterday afternoon and it was at the 1.5% rate then too.
I got an email on My BlueBird card that I need to close the card… We still have another Bluebird card ( which belongs to my spouse ) and she didnt receive the email to close the card …
Does that mean that we will still be able to load the BlueBird with these Visa Debit Cards ?
What did the email say? Did it say you are no longer able to load?
Email was titled “Termination Of Funds Loading Capabilities on Your Bluebird(R) Account” and the subject went…
We are writing to let you know that we have observed unusual usage patterns on your Bluebird Account. Because of this, effective immediately, you will no longer be able to add money to your Account.1 We have made this change in accordance with Section 22.d of our Member Agreement, which you can view here.
Please be aware that you continue to have full access to the funds on your Account and can withdraw them at any time.
Once your balance reaches $0, please close your Account online via your Profile page accessible here. Scroll down to the Close Account section and click “Close Account.”
If you have any questions or would like to inquire further about this issue, you may write to us at the following address:
C/O Customer Relations 02-04-40
Salt Lake City, UT 84184-0440
I just purchased FOUR 500$ visa gift cards from GiftCards.com. They are Visa Follow Your Dreams With Bow Gift Card –
How can I be sure that these will come with PINS and I will be able to load them to BB ?
You could create your own pin on line though.
Still 1.5%. You have to find “Visa Gift Cards” not “GiftCardMall”
Simply Best has a coupon for 7 off 70 at Target.com plus 4.5% back.
Note: The Hilton Honors™ Surpass® Card from American Express affiliate offer has expired and is temporarily unavailable through Frequent Miler.
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1.5 cash back
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Shopify AliExpress DropShipping Hack – [8.25+2+1.5% Cash Back] (UPDATED!)
Unfortunately Oberlo and Shopified (now known as Dropified) no longer support AliBonus. The Honey trick for cash back on the AliPocket does still work though.
If you Contact Oberlo/Dropified support about cash back they will hook you up with an alternate way to do that and keep the money rolling!
UPDATE – A cashback method I had been testing for a few months just came through as working! Scroll to the Honey section to find out how to get an extra 1-3% cashback on all AliExpress Purchases!
UPDATE – New AliExpress regulations have unfortunately lowered the total cashback offered. Fortunately, AliBonus still offers the best cashback available with a top tier of 8.25%.
Need an easy way to boost your profits on your Shopify store? Well if you’re Dropshipping from AliExpress you’re in for a treat. A little while back the Shopify Life team got word of two new and ridiculously easy ways to boost your Shopify store’s profit by 11.8% without doing virtually no extra work!
We wanted to tell you about these methods right away, but we had to test them out fully so we knew for sure we would be saving you money without any unforeseen hassles.
The benefits for these hacks are huge and the effort required to get setup is minimal. An 11.8% boost in profit is HUGE, especially when you spent 30 minutes max getting everything going. If you are spending $125 a day on AliExpress, you will be earning over $100 a week extra, it’s literally free money!
If you are in a very competitive market, the cashback can give you that crucial advantage to undercutting your competition and gaining market dominance.
Our earnings to-date since starting AliBonus about a month ago. $1271.98 of free loot isn’t so bad, huh?
The meat and potatoes of this hack is a Chrome Extension that offers 5-8.25% cash back on all of your AliExpress purchases* called AliBonus. We have personally tested and confirmed the legitimacy of this method and use it for all of our orders. Let’s get scratchin’!
AliBonus has partnered with AliExpress to create a reward structure in which users earn more cash back based on how much they have already earned and stored in their AliBonus account. New users start at 5.25% and work their way up incrementally until they max out at 8.25% cash back.
AliBonus’ reward structure is very easy to climb as a dropshipper.
You cannot go down a level so once you reach the top level, you can cash everything out and continue earning 8.25% cashback.
The only snag here is it that we have to wait for the purchase protection to run out before AliExpress will confirm our orders and issue your cash back. This normally takes 20-40 days unless you want to go ahead and confirm the orders manually (which is not recommended as you lose your chance to dispute the order).
AliBonus’ list of pending orders
You do not need to create a new AliExpress account or sign up for any complicated affiliate programs, just visit AliBonus, sign up, install the plugin, and start buying! This is great if you have multiple stores, as they will all earn cash back.
After your orders start to get confirmed, you can cash out like I did. AliBonus sends payments out every Friday.
Payment request from AliBonus
Payout via PayPal
AliBonus integrates very well with Oberlo and Shopified App, our preferred tools to make dropshipping from AliExpress to Shopify a snap. See the below .gif for the correct workflow. The only extra step that needs to be taken is clicking the AliBonus icon on the top right of your Chrome window after Oberlo/Shopified has populated all of the order information. A new tab will open up saying your cashback has been confirm. Just close that tab, complete your order, and your cash back will show up in your account shortly!
Full Screen Version of Oberlo Order Process, for Shopified, just click “Auto Order” and everything else is the same
That’s it! All you need to do is sign up for AliBonus, download their Chrome Extension, and then start shopping! It works overseas too! Our virtual assistant in the Philippines uses it for all of our orders without any hiccups.
Here is another super awesome and super easy way to get cashback on your AliExpress purchases.
AliExpress used to allow purchasing of their own Gift Cards (known as AliPocket) to accrue cashback from AliBonus, resulting in a net 20% cash back. They unfortunately stopped that after some time, preventing all but one cashback site from paying out for AliPocket Cash.
Honey is a Chrome Extension that saves you money when shopping around the net. It will search for coupon codes for you, tell if that Amazon item is the best priced, and earn cashback for you while you shop. Generally, Honey’s cashback is not the highest, but they are the most reliable in terms of paying out. Payment comes in the form of HoneyGold which can be redeemed for Amazon Gift Cards.
My cleared HoneyGold Cashback. Each AliPocket purchase gets between 1 and 4% cashback.
Applying this CashBack method with your Oberlo or Shopified workflow is easy. We are just buying gift cards with our cashback plugin so I usually do this once or twice a week.
- Sign-up for Honey and install their Chrome Extension
- Go here and add however much AliPocket Cash to your cart as you need (you can add multiples to cart)
- Click the “Save Money” button on the Honey window that pops up on the cart page
- Proceed with your purchase as normal.
- Note that AliBonus will tell you that you can’t get cashback on the purchase, just ignore anything from AliBonus for this process
That’s it! Now you just have to sit-back and wait for the HoneyGold to clear. This unfortunately takes a few months, but if you start now, you’ll be seeing some nice Amazon Gift Cards heading your way before you know it!
This trick is a little less exciting, but still an awesome way to put more money back into your pocket. What is it? Cash back credit cards of course!
The Citi Double Cash Credit Card
In case you weren’t aware, there are several credit cards on the market that will give you a small amount of cash back per purchase. There’s a lot of competition, but the one card that takes the cake for our purposes is the Citi Double Cash Card. The Citi Double Cash card gives you unlimited 1% cash back on all purchases made with the card, and unlimited 1% cash back every time you pay off your credit card, effectively giving you 2% Cash Back on all purchases made with the card.
The main advantages the Citi Card offers over the competition are that the cash back is applied for all purchases and is unlimited. There are many cards on the market that advertise up to 5% cash back, but they only work within specific rotating categories (i.e. gas stations, restaurants, etc.) and are usually capped at a few thousand dollars per month. The Citi Card is great for dropshippers because you will always get that 2%, no matter what you’re buying and how much you spend.
While 2% doesn’t sound like much compared to the 10% we just racked up before, it really adds up, and because it’s a credit card you can use it for pretty much anything. Throw your Shopify payments on there, your business expenses, your airline tickets to South Korea, whatever you can fit! Just don’t spend more because you’re getting cash back, that’s how they get ya!
My cash back stats with the Citi Double Cash Card
As with any credit card, you should never leave any unpaid balance on it. To avoid fees, just pay the balance off every month, or every 2 weeks like I do. You will may need to pay it off every week if they give you a low-ish credit total while you build up your history with the company. Fortunately, payments apply immediately, so if you’re maxed out with AliExpress purchases, just make a payment and you will be able to keep buying again with no downtime.
It’s recommended that you redeem your cash back as a statement credit so it goes right back onto your card as a payment. You will be using the card anyway this makes the most sense. You can also request it as a check, direct deposit, or a gift card.
A few words of warning with this card, they charge a 3% fee for international payments so avoid using it internationally! Fortunately for us, AliExpress is registered in Delaware so they ring up as domestic transactions. As with any credit card, never spend more than what you already have money for in your bank. Treat it like a debit card and it will treat you well.
So there you have it Dropshippers! We have given you free money! What do we ask of you in return? Nothing… nothing at all. We are so humble, so kind.
Please comment with any questions or comments.
*Besides gift cards. This worked when we were first testing AliBonus and we were actually getting 20% cash back as it applied to the cost of the gift card as well as the purchases we made with the gift card. However, it seems AliExpress caught on and that no longer works.